A landing page is a page within a website that is not accessible through the classic navigation menus of any site, but we land on it after clicking on an external link. Is characterized by a single goal: achieve the user to perform a certain action desired by the advertiser.
On the other hand, a landing page is much more focused to get contact information from customers. Since landing pages are not optimized for SEO, normally a landing page can be reached via:
-Sponsored ads or pay per click (PPC) using Google Adwords to re-direct the user form the advertisement directly to this landing page.
-The use of QR codes
-By sending newsletters.
Is very important that if the user must fill a form to respond to the call to the action you only ask for essential easy information.
A microsite, also known as minisite or weblet, is a single web page or a handful of pages, which are intended to function as semi-independent pages of an existing website or to complement offline activity. The microsite can have its own domain name or subdomain.
The usefulness of a microsite can be explanatory, promotional or a way for small businesses and freelancers to expand its customer base.
At SmartGeoWeb we take advantage of the businesses advantages offered by a microsite by recommending our customers to use a powerful and dynamic design mostly made up of multimedia content that keep the user focused.